About Us
Rooted in legacy, elevated for today our jewellery is crafted in pure gold and natural diamonds, designed for the modern connoisseur of quiet luxury. With every piece, we honour timeless artistry and contemporary elegance, creating treasures that speak without saying a word.
OUR STORY
We are a family of jewellers. Our journey began decades ago with Mr. Kamal Agarwal, the visionary behind the iconic Jhankar Jewellers in Pilibhit. He built a legacy of trust, elegance and craftsmanship that laid the foundation for generations to come. His sons carry forward his legacy.
Mr. Yash Agarwal
Founder of Zayah Diamonds, who transitioned the family business from traditional retail into B2B excellence.
Mr. Shubh Agarwal and Mr. Saiyyam Agarwal
Energetic entrepreneurs and co-founders who bring creative vision, operations, and innovation into everything we do.
After establishing Zayah Diamonds as a trusted B2B supplier of lightweight diamond jewellery—showcased at prestigious fairs like IIJS Premiere Mumbai and DJGF Delhi—we knew it was time for the next step. And that step is digital.
OUR STORY
We are a family of jewellers. Our journey began decades ago with Mr. Kamal Agarwal, the visionary behind the iconic Jhankar Jewellers in Pilibhit. He built a legacy of trust, elegance and craftsmanship that laid the foundation for generations to come. His sons carry forward his legacy.
Mr. Yash Agarwal
Founder of Zayah Diamonds, who transitioned the family business from traditional retail into B2B excellence.
Mr. Shubh Agarwal and Mr. Saiyyam Agarwal
Energetic entrepreneurs and co-founders who bring creative vision, operations, and innovation into everything we do.
After establishing Zayah Diamonds as a trusted B2B supplier of lightweight diamond jewellery—showcased at prestigious fairs like IIJS Premiere Mumbai and DJGF Delhi—we knew it was time for the next step. And that step is digital.
OUR JOURNEY
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1980s-1990s
The Legacy Begins
In Pilibhit, Mr. Kamal Agarwal laid the foundation of Jhankar Jewellers.
With a deep focus on craftsmanship, trust, and timeless design, it quickly became a household name in the region. -
1990s-2014
Growth Through Generations
Jhankar Jewellers expanded its presence across Pilibhit, Delhi and neighboring areas. Known for intricate gold and diamond jewellery, it gained a loyal and multi-generational clientele.
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2015-2018
The Next Chapter Begins
Yash Agarwal Joins the Business. Yash enters the family business with a vision to blend tradition with modern scalability. Experiences the retail business up close, understanding customer preferences and market gaps.
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2019-2020
Birth of Zayah Diamonds
A New-Age B2B Brand is BornLaunch of Zayah Diamonds focused on:Light weight diamond jewellery Daily wear, office wear, gifting categories elegance for modern women
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2020-2023
Strategic B2B Expansion
Zayah participates in IIJS (Mumbai) and GJS (Delhi) exhibitions. Quickly recognized among top diamond jewellery suppliers in North India. Jewellery begins retailing across Uttar Pradesh, Uttarakhand, and other regions.
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2023-2025
Family-Driven Growth
Yash's brothers join the brand, expanding leadership and creativity. Zayah strengthens its presence in the B2B sector with improved production, logistics, and design capabilities
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Q by Zayah is Launched
An E-commerce-First Lab-Grown Diamond Brand. Launch of Q by Zayah, a D2C (direct-to-consumer) brand with: Lab-grown diamonds 925 silver, 10K & 14K gold bases. A mission to offer minimalistic, modern, and conscious luxury
Our Vision
At Zayah Diamonds, we’re building a legacy of brilliance, craftsmanship and trust.
Born from decades of expertise under the legacy of Jhankar Jewellers, our brand was envisioned to cater to the evolving tastes of the modern consumer while staying rooted in the values that built our name—integrity, quality, and timeless design.
Over the next decade, we aspire to become India’s most trusted supplier and exporter of lightweight diamond jewellery, known for blending cutting-edge design with artisanal finesse. From domestic retail expansion to global reach, we aim to take Indian craftsmanship to the world—piece by piece, sparkle by sparkle.
Zayah is more than a brand—it’s a movement toward accessible luxury, conscious choices, and modern elegance. As we grow, we remain committed to creating jewellery that resonates across generations—jewels that aren’t just worn, but remembered.
Our Vision
At Zayah Diamonds, we’re building a legacy of brilliance, craftsmanship and trust.
Born from decades of expertise under the legacy of Jhankar Jewellers, our brand was envisioned to cater to the evolving tastes of the modern consumer while staying rooted in the values that built our name—integrity, quality, and timeless design.
Over the next decade, we aspire to become India’s most trusted supplier and exporter of lightweight diamond jewellery, known for blending cutting-edge design with artisanal finesse. From domestic retail expansion to global reach, we aim to take Indian craftsmanship to the world—piece by piece, sparkle by sparkle.
Zayah is more than a brand—it’s a movement toward accessible luxury, conscious choices, and modern elegance. As we grow, we remain committed to creating jewellery that resonates across generations—jewels that aren’t just worn, but remembered.
Luxury
We challenge the high prices of gold and imitation jewellery by offering authentic diamond pieces that look exceptional without the hefty price tag.
Confidence in real diamonds
Every piece is crafted with natural diamonds and elegant design, ensuring you feel empowered and proud knowing your jewellery stands for purity, purpose, and passion.
Jewellery that brings joy
Our mission transcends mere adornment we are dedicated to spreading joy through exquisite jewellery that inspires, forges connections, and celebrates your unique individuality.
Luxury
We challenge the high prices of gold and imitation jewellery by offering authentic diamond pieces that look exceptional without the hefty price tag.
Confidence in real diamonds
Every piece is crafted with natural diamonds and elegant design, ensuring you feel empowered and proud knowing your jewellery stands for purity, purpose, and passion.
Jewellery that brings joy
Our mission transcends mere adornment we are dedicated to spreading joy through exquisite jewellery that inspires, forges connections, and celebrates your unique individuality.
Mr. Kamal Agarwal
Mr. Yash Agarwal
Mr. Shubh Agarwal
Mr. Saiyyam Agarwal
Mr. Kamal Agarwal
Mr. Yash Agarwal
Mr. Shubh Agarwal